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We build the future of startups – with smart software, expert knowledge, and human empathy.

At Your Unique Partner, we empower founders with everything they need to lead, grow, and scale their businesses — from idea to exit.

Level Up with Your Unique Partner. Start your journey today.

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THE YUP TOOLBOX

We combine cutting-edge technology and founder-centric education into two main services: Smart Startup Software and Founder E-Learning.

Our services are expanded by our Founder Services Portfolio.

AI-Powered Startup Management Software

Streamline your daily operations with smart tools and real-time insights that help you build, manage, and scale efficiently.

E-Learning for Founders

Master the 7 key startup areas with interactive, real-world courses designed to turn knowledge into action.

Coming Soon
Exclusive Partner Deals

Unlock premium tools, discounts, and expert services across every startup-critical field — only for YUP users.

YOUR UNIQUE PARTNER

Driven by vision, powered by experience and lead by hearth

Marijan Govorkovic

Marijan Govorkovic

CEO
Marijan brings a unique blend of strategy and IT consulting to the table. With experience in startups, consulting and leadership, he's the operational mind behind YUP.

His strong communication skills, entrepreneurial spirit, and hands-on mindset fuel the company's vision and network.
Lucas D. Hörner

Lucas D. Hörner

CIO
Lucas is the tech genius at YUP. With deep expertise in VR/AR, AI, and Data Science, he drives the development of our intelligent platform.

His ability to solve complex problems and create smart products makes our software stand out in a crowded market.

About Us – Your Unique Partner

“Level Up with Your Unique Partner” isn’t just our slogan — it’s our mindset.

Your Unique Partner (YUP) was founded in 2025 and is based near Frankfurt, Germany. We are not your typical consulting or software company. YUP was built by founders, for founders — and that’s the heart of who we are. Our mission is to empower entrepreneurs and startups to reach their full potential, by offering everything they need to lead, grow, and scale their ventures.

Our digital products and services are built with empathy and tailored to real-world challenges. We offer an all-in-one ecosystem for startups — combining AI-powered management software, practical e-learning, and a network of hand-picked partners. We’re committed to making a difference beyond business. By supporting founders from all walks of life, we aim to foster a more inclusive and successful startup landscape. 

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