Matching your idea with long-term goals and user needs.

Copies of website data saved regularly to prevent loss

Nonverbal communication through posture, gestures, and eye contact that influences how your message is received.

Percentage of visitors who leave a site quickly

A financial calculation to determine the point at which total revenue equals total costs.

A creative process where many ideas are generated without immediate judgment.

Physical and emotional exhaustion caused by chronic stress or overwork.

A strategic document outlining a startup’s goals, market, financial model, and roadmap.

A visual framework that outlines the nine key building blocks of a startup, helping founders see how the business creates, delivers, and captures value.

A prompt encouraging visitors to take a specific action

The net amount of cash being transferred into and out of a business.

Software to create, manage, and publish digital content without coding

Meeting legal requirements like cookie banners, privacy policy, and legal notice pages

Popup asking users to agree before non-essential cookies are stored

Proof of insurance provided to clients, investors, or partners.

Demonstrating trustworthiness and expertise through social proof, testimonials, or achievements.

The total cost a business spends to acquire a new customer, including marketing, sales, and advertising expenses.

Knowledge gained from observing and engaging with customers to understand their needs and behaviors.

The total profit a business earns from an average customer during their entire relationship.

Focused, distraction-free work on cognitively demanding tasks.

Assigning lower-priority tasks to others to free up time for high-value work.

Protection of visual and functional elements of a product or interface.

A practice of reducing or eliminating the use of digital devices and notifications to improve concentration.

Email subscription method ensuring explicit user consent.

A group of customers who are the first to try a new product and provide feedback.

A prioritization tool that categorizes tasks by urgency and importance.

A short, persuasive summary of your startup, designed to be delivered in about 60 seconds.

A section addressing common customer questions

The tendency to keep adding more features, often leading to wasted time, higher costs, and loss of focus.

Fixed Costs – Expenses that remain constant (fixed) not depending on sales or production.

The bottom section of a website, typically containing links to legal pages, contact details, social media, and other helpful info. It provides consistent navigation and important disclosures.

Simple partnership under German law, cheap and fast but with unlimited personal liability.

EU law regulating how personal data is collected and used

German limited liability company, requires higher capital but provides strong credibility.

A communication framework focusing on Why, How, and What to inspire and connect emotionally.

Tool to track and analyze website traffic and user behavior

Official commercial register for companies with limited liability or partnerships.

The top section of a website that usually contains the logo, navigation menu, and sometimes contact info or search bars. It helps users quickly find important pages.

The large, prominent area near the top of a webpage, often featuring an eye-catching image or message. Its goal is to grab visitors’ attention and highlight key content or offers.

CMS provided as a service (e.g., Shopify) where infrastructure is managed for you

A legal disclosure page required in Germany and some other countries showing company info

Protection of brand names, logos, inventions, or creative works.

Legal transfer of intellectual property rights from contributors to the company.

An individual or entity that provides capital to a startup in exchange for equity or returns.

The process of refining and improving your MVP based on feedback and testing.

Measurable values that indicate whether you’re achieving your MVP or business goals.

A concise, flexible version of a business plan focused on essentials for early-stage startups.

The official structure of a company (e.g., GbR, UG, GmbH) affecting liability and taxation.

Legal responsibility for actions or omissions that could result in financial or legal consequences.

A measure of a startup’s ability to cover short-term obligations with cash or easily convertible assets.

Tools that require minimal coding to extend functionality, often used when customization is needed.

The difference between revenue and costs, showing profitability potential.

The degree to which a product or service meets real customer needs and demand.

The demand or pain point in the market that validates your startup’s existence.

The estimated demand and growth opportunity for a product or service within a target market.

Ensuring the website looks and works well on mobile devices

Data like meta titles and descriptions that help search engines understand page content

Excessive control over minor details, limiting team efficiency.

The deeper purpose or belief behind your startup.

The leanest version of a product that solves a core problem and enables learning through real user feedback.

Platforms that allow building digital products without writing code (e.g., Webflow, Bubble, Zapier).

Concerns or challenges raised by investors during a pitch.

Software whose code is publicly available and customizable

User permission given actively before data collection or cookies

A user’s choice to decline or withdraw consent, often related to marketing communications or tracking cookies. It allows users to control their privacy preferences.

A presentation to potential investors showing your startup’s value, growth potential, and funding needs.

A short presentation that summarizes a startup’s vision, product, and business model for investors.

Software component that adds functionality to a CMS

Collection of add-ons to extend CMS features

A time management method using intervals of 25 minutes of focused work followed by short breaks.

Commitments from customers to purchase before the product is fully developed—strong market validation.

Guides how to price products based on total costs and desired profit margins.

Document explaining what personal data is collected and how it’s used 

The act of delaying important tasks, often reducing effectiveness.

When a product meets the demands and expectations of its target audience

The measure of efficiency in completing tasks and achieving goals.

The difference between revenue and costs, indicating financial gain.

The ability of a business to generate profit relative to revenue and costs.

An early, simplified version of a product used to test ideas and gather feedback.

Non-numerical insights (e.g., interviews, open-ended survey answers).

Numerical data such as ratings, usage analytics, or sign-up counts.

The ability of a business model to grow in revenue without proportionally increasing costs.

Stable, predictable income that repeats (e.g., subscriptions).

The percentage of users who continue using your product over a specific period of time.

The measure of profitability comparing gains (e.g., revenue from customers) to costs (e.g., CAC).

Tool to evaluate and compare multiple options based on defined criteria

Techniques to improve website visibility on search engines

A framework ensuring goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

The use of narrative to emotionally engage an audience during a pitch.

Tax ID assigned to a registered company by the Finanzamt.

A security protocol that encrypts data between user and server

The specific group of customers the startup aims to serve.

General terms and conditions outlining rules for business transactions with customers or users.

Pre-built website design template

A productivity technique where specific time slots are reserved for focused activities.

Legal protection for brand names, logos, and symbols to prevent unauthorized use.

Additional login step requiring a second verification method

A productivity rule stating that if a task takes less than two minutes, it should be completed immediately.

Limited liability company with low starting capital, offering protection of personal assets.

Installing the latest software versions to fix security flaws

How easy and pleasant a website is to use

The full experience a customer goes through when interacting with a product or solving a problem.

The ability to manage professional responsibilities alongside personal well-being.

Combined word and logo trademark in Germany.

The process of confirming that an assumption is accurate using real-world evidence.

The core promise of benefit that a startup offers to its target audience. 

Cost that fluctuate (variable) depending on sales or production.

Long-term direction and goals the founder wants the startup to pursue.